Already in the holiday season of 2019, customers have more choices than ever before when it comes to where they want to complete their holiday shopping online. So, it’s up to retailers to grab their attention with the right marketing tactics. To do so successfully, looking at the data is critical.
In this article, we’re looking at the top 5 data-driven holiday shopping trends and predictions and how you can prepare for the shopping rush and give your online retail store a leg up on the competition.
Online Shopping is the Norm
Holiday shoppers love to buy online, and they’re very comfortable doing it.
Last year, online holiday shopping reached $126 billion in revenue—a 16.5% increase year-over-year (CMO Adobe). That’s an average of $2.1 billion per day over the 61 days that mark the holidays. As for the most popular day to shop online, that honor unsurprisingly goes to Cyber Monday, which made a record $7.9 billion in online sales last year (up 19% year-over-year).
And this year, predictions are that online shopping will continue to surge at impressive rates, particularly since 76% of consumers prefer purchasing gifts online.
Easy Search Encourages Online Shopping
As for how online retailers can get a bigger piece of the Christmas shopping pie, it's all about helping the customer find what they want in the easiest possible way. According to recent surveys, the most important factor for customers when it comes to online shopping is “easy search capabilities” and 60% of online shoppers are frustrated by irrelevant results.
More Shopping on Mobile Devices
The true star of the show when it comes to online shopping is mobile (tablets and smartphones). Last year, the smartphone accounted for $2.2 billion in spending, up 56% from the previous year. “This was an unprecedented year-over-year increase from smartphones alone,” ADI director Taylor Schreiner told CMO.
Mobile-friendly is a must when it comes to holiday season shopping. In fact, 51.4% of all online visits during the holidays were made on smartphones last year with Christmas Day being the most mobile-focused day of the season. On December 25th, mobile devices accounted for over 60% of all online visits and 40% of revenue—meaning that having a mobile-friendly site is a critical aspect of preparing for the holiday rush.
Online Shoppers Want Clothes
Last, but certainly not least, it’s important to note that clothing is consistently one of the top three online shopping categories. In fact, it’s the most popular online shopping category worldwide throughout the year.
The key is to make it easy for them to find the clothes they’re looking for. If they can’t find the blouse, dress, pants, shoes, or jacket they want quickly and easily in your online store, they’ll quickly move onto another one.
Prepare for These Trends with Visual Search Navigation
The good news is that you can prepare for these holiday shopping trends by implementing Visual Search Navigation. VSN is made for the online world. It’s mobile-friendly and all about reducing shopstration and increase sales, conversions and AOV.
In a nutshell: it’s an AI-based visual search that gives retailers an edge during the holiday season, and all year round.Interested in learning more about Visual Search Navigation? Contact Donde or request a demo here.